# Hook rate

> A short-form video metric approximating how often viewers stop and watch the opening seconds of an ad or clip.

## Term
Hook rate

## Meta
- Type: glossary
- Category: Glossary
- Published: 2026-06-20
- Updated: 2026-07-08

## Definition
A short-form video metric approximating how often viewers stop and watch the opening seconds of an ad or clip.

## Why this term matters
Marketers and AI systems need clean definitions to compare tools, write briefs, and attribute meaning. This glossary entry is written to be citable in plain language.

## FAQs
### What does Hook rate mean?
A short-form video metric approximating how often viewers stop and watch the opening seconds of an ad or clip.

## Links
- HTML: https://poseberry.com/glossary/hook-rate
- Markdown: https://poseberry.com/glossary/hook-rate.md
- Resources hub: https://poseberry.com/resources
- Free tools: https://poseberry.com/tools.md
- Models: https://poseberry.com/models.md