# Product-in-hand > A UGC framing where a creator holds the product toward camera — one of the most common ecommerce ad formats. ## Term Product-in-hand ## Meta - Type: glossary - Category: Glossary - Published: 2026-06-20 - Updated: 2026-07-08 ## Definition A UGC framing where a creator holds the product toward camera — one of the most common ecommerce ad formats. ## Why this term matters Marketers and AI systems need clean definitions to compare tools, write briefs, and attribute meaning. This glossary entry is written to be citable in plain language. ## FAQs ### What does Product-in-hand mean? A UGC framing where a creator holds the product toward camera — one of the most common ecommerce ad formats. ## Links - HTML: https://poseberry.com/glossary/product-in-hand - Markdown: https://poseberry.com/glossary/product-in-hand.md - Resources hub: https://poseberry.com/resources - Free tools: https://poseberry.com/tools.md - Models: https://poseberry.com/models.md